Every year, thousands of women devote hours of effort in maintaining a good appearance. Any number of different beauty rituals, routines or habits can go into achieving this goal. Women can spend hundreds of dollars on haircuts, shampoos, conditioners and other treatments to get soft, luxurious locks. For a winning smile, people willingly invest on procedures for straightening or whitening teeth. The makeup industry as a whole is dedicated to aid in the pursuit of full lips, eyes that pop and otherwise clear, perfect-looking skin.